Organised fundraising challenges are a great way to up the stakes in the mission to raise vital cash for projects
Over recent years, many Muslim charities have begun promoting organised fundraising challenges, encouraging individuals to obtain sponsorship in return for accomplishing an incredible feat.
Amongst them we will certainly encounter adventures such as climbing mounts Everest and Kilimanjaro, trekking deep into the Amazon jungle or along the Great Wall of China, jumping from a great height attached to a bungee cord or parachute, taking part in a marathon, or ascending the UK’s highest mountains.
Let’s add one more to the list: to take on the sisters-only Eid al- Adha charity challenge: where the magnificent mud run meets the Muslimah.
Organised fundraising challenges are a great way to up the stakes in the mission to raise vital cash for projects. They encourage groups of supporters to go further in an effort to attract donations for a worthwhile cause. The initial outlay spent in creating or commissioning a challenge event is far offset by the gains achieved by those taking part.
With so many different challenges taking place all over the globe already, it is fair to ask why sisters might consider this one. There are only a few who can afford to take time away to head to foreign lands to climb a mountain, but there is little to stop a sister from taking part in a fun run or sponsored swim.
What sets the obstacle course event apart is the extra element of difficulty—it is not just a tiring run, but also bit of a trial— providing participants with a very valid pretext for asking everyone they know to sponsor them.
Given the opportunity to get covered in mud for half a day, many sisters would quite justifiably respond, “No thank you.” But contemplating the rewards of helping society’s most needy by conquering an obstinate challenge, many sisters will consider it a sacrifice worth making.
The best challenges are those that require participants to move beyond themselves, to undertake a task that they would not normally consider, or which they would not normally be capable of. The sister who normally supports her favourite charity by setting up a stall selling iced fairy cakes, or buying tickets to listen to a nasheed artist perform live in concert, is most likely one out of place on the obstacle course; that’s all the more reason why people will sponsor her. And the sense of accomplishment and pride as she crosses the finish line will stay with her for years to come.
An obstacle course is an arduous challenge. That’s why we take it on. It is our sacrifice.